Forces in Nature - Simply Gentle Organic and Soil Association

Organic September is here, and it is the perfect time to look closer at what touches your family’s skin every day. For over 25 years, Simply Gentle and the Soil Association have been forces of nature, working together to protect your home and the planet. We believe in a simple promise: everything you need, and nothing you don’t.

Our partnership with the Soil Association is rooted in the ground beneath our feet. On average, organic farms have 20% more organic matter in their soil than conventional farms.

The Real Impact of Daily Routines

Many standard cotton pads, baby wipes, and intimate care products contain hidden synthetic polyester or polypropylene plastics. When these products are discarded, they do not disappear. They break down into harmful microplastics that pollute our oceans, soil, and food chain.

Furthermore, conventional non-organic cotton farming relies heavily on synthetic chemical pesticides. These chemical residues can remain on the finished fibers, ending up directly on your skin or your baby’s delicate skin.

Certified Cotton, Nothing Added

We do things differently to keep your daily routine uncompromised:

100% Certified Organic: Independently certified by the Soil Association to ensure zero synthetic pesticides or artificial fertilizers are used during cultivation.

Zero Plastic Fibers: Our pure cotton products biodegrade naturally and safely, leaving no plastic microfibers behind.

Total Transparency: Free from hidden chemical binders, chlorine bleaching, or added perfumes.

Certified Care for the Whole Family

Our sustainable sourcing protects the earth while offering independently verified safety for your daily essentials:

Skincare: Pure, soft organic cotton pads that gently cleanse without irritation.
Your daily skincare ritual should protect your skin barrier. Standard cosmetic pads are often bleached with chlorine and bound with synthetic glues that can scratch and irritate sensitive faces. Our Soil Association certified organic cotton pads offer a soft, natural texture that glides effortlessly across your skin. They absorb your favorite toners and cleansers efficiently, removing makeup completely without leaving lint or chemical synthetic residues behind.

Baby Care: Ultra-delicate wipes and pleats to protect sensitive newborn skin.
A newborn's skin is incredibly thin and highly absorbent. Traditional baby wipes frequently contain hidden plastic fibers, harsh alcohols, and artificial fragrances that can trigger skin irritation and eczema. Our organic cotton wipes and pleats offer a completely plastic-free, chemical-free alternative. They provide durable strength when wet, allowing you tto clean every delicate fold safely using just pure water or mild organic lotions.

Intimate Care: Breathable, plastic-free protection designed for certified organic comfort.
The most sensitive areas of your body deserve strict adherence to organic standards. Conventional intimate hygiene products use plastic backings and synthetic top-sheets that trap heat and moisture, often leading to discomfort. Our intimate care range relies entirely on breathable, 100% certified organic cotton. They naturally regulate moisture and airflow, giving you reliable, leak-free security that respects your body's natural balance without any hidden synthetics.

This month, join us in making a small change with a massive impact. Choose zero plastic, zero synthetic pesticides, and 100% certified organic cotton.